Discovery of Information Diffusion Process in Social Networks

Kwanho KIM  Jae-Yoon JUNG  Jonghun PARK  

IEICE TRANSACTIONS on Information and Systems   Vol.E95-D   No.5   pp.1539-1542
Publication Date: 2012/05/01
Online ISSN: 1745-1361
DOI: 10.1587/transinf.E95.D.1539
Print ISSN: 0916-8532
Type of Manuscript: LETTER
Category: Office Information Systems, e-Business Modeling
information diffusion process,  online social networks,  social network services,  process mining,  

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Information diffusion analysis in social networks is of significance since it enables us to deeply understand dynamic social interactions among users. In this paper, we introduce approaches to discovering information diffusion process in social networks based on process mining. Process mining techniques are applied from three perspectives: social network analysis, process discovery and community recognition. We then present experimental results by using a real-life social network data. The proposed techniques are expected to employ as new analytical tools in online social networks such as blog and wikis for company marketers, politicians, news reporters and online writers.