Opinion Model Using Psychological Factors for Interactive Multimodal Services

Kazuhisa YAMAGISHI  Takanori HAYASHI  

IEICE TRANSACTIONS on Communications   Vol.E89-B   No.2   pp.281-288
Publication Date: 2006/02/01
Online ISSN: 1745-1345
DOI: 10.1093/ietcom/e89-b.2.281
Print ISSN: 0916-8516
Type of Manuscript: Special Section PAPER (Special Section on Multimedia QoS Evaluation and Management Technologies)
quality of service,  subjective assessment,  semantic differential technique,  factor analysis,  

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We propose the concept of an opinion model for interactive multimodal services and apply it to an audiovisual communication service. First, psychological factors of an audiovisual communication service were extracted by using the semantic differential (SD) technique and factor analysis. Forty subjects participated in subjective tests and performed point-to-point conversational tasks on a PC-based video phone that exhibited various network qualities. The subjects assessed those qualities on the basis of 25 pairs of adjectives. Two psychological factors, i.e., an aesthetic feeling and a feeling of activity, were extracted from the results. Then, quality impairment factors affecting these two psychological factors were analyzed. We found that the aesthetic feeling was affected by IP packet loss and video coding bit rate, and the feeling of activity depended on delay time, video packet loss, video coding bit rate, and video frame rate. Using this result, we formulated an opinion model derived from the relationships among quality impairment factors, psychological factors, and overall quality. The validation test results indicated that the estimation error of our model was almost equivalent to the statistical reliability of the subjective score.