Efficient Web Browsing with Semantic Annotation: A Case Study of Product Images in E-Commerce Sites

Jason J. JUNG
Kee-Sung LEE
Seung-Bo PARK
Geun-Sik JO

IEICE TRANSACTIONS on Information and Systems   Vol.E88-D    No.5    pp.843-850
Publication Date: 2005/05/01
Online ISSN: 
DOI: 10.1093/ietisy/e88-d.5.843
Print ISSN: 0916-8532
Type of Manuscript: Special Section PAPER (Special Section on Cyberworlds)
Web browsing,  semantic annotation,  user intention modeling,  comparison shopping,  

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Web browsing task is based on depth-first searching scheme, so that searching relevant information from Web may be very tedious. In this paper, we propose personal browsing assistant system based on user intentions modeling. Before explicitly requested by a user, this system can analyze the prefetched resources from the hyperlinked Webpages and compare them with the estimated user intention, so that it can help him to make a better decision like which Webpage should be requested next. More important problem is the semantic heterogeneity between Web spaces. It makes the understandability of locally annotated resources more difficult. We apply semantic annotation, which is a transcoding procedure with the global ontology. Therefore, each local metadata can be semantically enriched, and efficiently comparable. As testing bed of our experiment, we organized three different online clothes stores whose images are annotated by semantically heterogeneous metadata. We simulated virtual customers navigating these cyberspaces. According to the predefined preferences of customer models, they conducted comparison-shopping. We have shown the reasonability of supporting the Web browsing, and its performance was evaluated as measuring the total size of browsed hyperspace.

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