An Analysis on the Intention to Use Recommendation Services Using Lifelogs

Hideki ASOH  Haruo TAKASAKI  Chihiro ONO  Yukiko HABU  Takeshi TAKENAKA  Yoichi MOTOMURA 

Publication
D - Abstracts of IEICE TRANSACTIONS on Information and Systems (Japanese Edition)  Vol.J95-D  No.4  pp.846-854
Publication Date: 2012/04/01
Online ISSN: 1881-0225
Print ISSN: 1880-4535
Type of Manuscript: Special Section PAPER (Special Section on Lifelog Processing Technologies and Their Application Systems)
Category: 
Keyword: 
recommendation,  technology acceptance model,  privacy concern, 

Full Text(in Japanese): PDF(1.4MB)

Summary: 
Personalized services such as recommendation capture and exploit personal information such as demographic attributes, preferences, and user behaviors on internet. It is known that some users feel uneasiness regarding such information acquisition by systems and have concern over their online privacy. We conducted a large scale internet survey on the personal information based personalized services. In the survey we constructed 60 kinds of pseudo-services and collected answers from over 4,000 subjects after they experienced the pseudo-services. In this paper we report the result of the analysis of the data with SEM regarding the intention to use recommendation services.